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Every purchase supports NOVICA's mission to spread happiness by celebrating exploration, empowering artists, and preserving global culture. Our Mission
Traditional Rugs
71 items
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Ancient Lands, Geometric Patterned Assorted 100% Wool Area Rug (1.5x1.5)
Tavochi Art
$39.95 Wholesale$39.95 -
Bohemian Class, Diamond-Patterned Handwoven Cotton and Jute Area Rug (2x4)
Sajad
$109.99 Wholesale$109.99 -
Midnight Harmony, 2x6 Black White Geometric Floral Modern Cotton Dhurrie Rug
Mahmood
$107.99 Wholesale$107.99 -
Desert Heritage Medallion, 2x6 Cotton Dhurrie Runner Inspired by Tribal Textiles
Mahmood
$109.99 Wholesale$109.99 -
Sunrise Mosaic, Colorful Geometric Hand-Woven Fringed 2x6 Cotton Dhurrie Rug
Mahmood
$117.99 Wholesale$117.99 -
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Paradise Enchantment, Handloomed Diamond-Patterned Alabaster and Black Wool Rug
Ashfaq Ahmed
$184.99 Wholesale$127.99 - $184.99 -
Golden Nomad Heritage, 4x6 Cotton Dhurrie Area Rug with Tribal-Inspired Patterns
Mahmood
$197.99 Wholesale$197.99 -
Rustic Rhythms, 2x3 Earthy-Toned 100% Cotton Dhurrie Rug Handloomed in India
Mahmood
$59.99 Wholesale$59.99 -
Winter Crowns, Fringed Blue and Green Wool Dhurrie Rug Woven in India (4x6)
Sonik Sethi
$187.99 Wholesale$187.99 -
Misty Kaleidoscope, Folk Art-Inspired Wool Dhurrie Rug in Grey and Ivory (4x6)
Sonik Sethi
$187.99 Wholesale$187.99 -
Apple & Olive, Handmade Apple Red and Avocado Green Wool Dhurrie Rug (5x8)
Sonik Sethi
$319.99 Wholesale$319.99 -
Paths of Flare, Indian-Crafted Classic Striped 100% Wool Dhurrie Rug (3x5)
Sonik Sethi
$129.99 Wholesale$129.99 -
Geometric Summer, Summer-Inspired Orange and Blue 100% Wool Dhurrie Rug (4x6)
Sonik Sethi
$174.99 Wholesale$174.99 -
Woven Crowns, Patterned Handwoven Orange and Green Wool Dhurrie Rug (4x6)
Sonik Sethi
$187.99 Wholesale$187.99 -
Crimson Abode, Crimson and Sky Blue 100% Wool Dhurrie Rug from India (3x5)
Sonik Sethi
$124.99 Wholesale$124.99 -
Midnight Constellation, Star-Patterned Midnight and Cordovan Wool Dhurrie Rug (4x6)
Sonik Sethi
$189.99 Wholesale$189.99 -
Fabulous Blue, Diamond-Patterned Blue-Toened 100% Wool Dhurrie Rug (4x6)
Sonik Sethi
$199.99 Wholesale$199.99 -
Echoes of Tradition, Classic Handloomed 100% Cotton Fringed Dhurrie Rug (2x3)
Mahmood
$59.99 Wholesale$59.99 -
Midnight Dots and Dashes, 2x6 Dot and Dash Morse Code-Inspired Cotton Dhurrie Rug
Mahmood
$97.99 Wholesale$97.99 -
Spring Blast, Spring-Inspired Striped Wool Dhurrie Rug with Fringes (3x5)
Sonik Sethi
$119.99 Wholesale$119.99 -
Paisley Virtuoso, Handwoven Paisley 100% Cotton Dhurrie Rug in Grey Hues (4x6)
Sonik Sethi
$137.99 Wholesale$137.99 -
Vibrant Dreams, Boho Geometric Hand-Loomed Cotton Dhurrie Area Rug (2x4)
Mahmood
$137.99 Wholesale$137.99 -
Russet Ancestor, Traditional Zapotec 100% Wool Runner in a Natural Russet Hue
Ruiz Bazan Family
$174.99 Wholesale$174.99 -
Rainbow Fantasy, Folk Art Geometric Dhurrie Rug Hand-Woven in Cotton (2x4)
Mahmood
$137.99 Wholesale$137.99 -
Pastoral Harmony, Folk Art-Inspired 2x6 100% Cotton Fringed Dhurrie Runner Rug
Mahmood
$79.99 Wholesale$79.99 -
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Russet Gem, Artisan-Made Zapotec-Themed Russet and Blue Wool Rug (2.5x4)
Ruiz Bazan Family
$259.99 Wholesale$259.99 -
Desert Heritage, Hand-Loomed Geometric 2x6 Cotton Dhurrie Rug from India
Mahmood
$97.99 Wholesale$97.99 -
Ivory Geometry Harmony, 4x6 Diamond and Checkered-Patterned Cotton Dhurrie Area Rug
Mahmood
$147.99 Wholesale$147.99 -
Kiwi Home, Kiwi and Sky Blue 100% Wool Dhurrie Rug Woven by Hand (3x5)
Sonik Sethi
$137.99 Wholesale$137.99 -
Sunset Feelings, Artisan-Made 2x5 Striped 100% Cotton Fringed Dhurrie Rug
Mahmood
$69.99 Wholesale$69.99 -
Captivating Geometry, Handwoven Geometric 1.5x4 Zapotec Wool Runner in Yellow
Ruiz Bazan Family
$139.99 Wholesale$139.99 -
Geometric Floral Harmony, Handwoven Geometric Fringed Cotton Dhurrie Runner (2x7)
Mahmood
$119.99 Wholesale$119.99 -
Floral Festivity, Handcrafted Classic Geometric Chain-Stitched Wool Rug (3x5)
Yogesh Munshi
$204.99 Wholesale$204.99 -
Striking Symmetry, Classic Geometric Strawberry and Navy Wool Area Rug (4x6)
Ashfaq Ahmed
$187.99 Wholesale$187.99 -
Traditional Accents, Hand-Loomed Geometric Fringed Cotton Dhurrie Area Rug (2x3)
Mahmood
$59.99 Wholesale$59.99 -
Lines of Sunshine, Handloomed Zapotec Striped Wool Area Rug (2.5x5)
Manuel Mendoza
$267.99 Wholesale$267.99 -
Dimensions of Warmth, Handloomed Zapotec Warm-Toned Wool Area Rug (2.5x5)
Manuel Mendoza
$319.99 Wholesale$319.99 -
Palace Diamonds, Classic Diamond-Patterned Colorful Wool Rug from India
Ashfaq Ahmed
$184.99 Wholesale$127.99 - $184.99 -
Starry Kaleidoscope, Diamond-Patterned Handloomed Wool Area Rug (3x5)
Ashfaq Ahmed
$129.99 Wholesale$129.99 -
Rust Greca, Handloomed Zapotec Greca-Patterned Wool Area Rug (2.5x5)
Manuel Mendoza
$294.99 Wholesale$294.99 -
Vicus, Geometric Patterned Handloomed Wool Area Rug in Red (2x3)
Eliazar Ochoa
$137.99 Wholesale$137.99 -
Classic Manor, Handmade Diamond-Patterned Wool Area Rug in Warm Hues (3x5)
Ashfaq Ahmed
$134.99 Wholesale$134.99 -
Abode of Birds II, Bird Floral Wool Chain-Stitch Area Rug (0.5 Feet Diameter)
Amit Moza
$159.99 Wholesale$159.99 -
Starry Devotion, Geometric Starry-Patterned Red and Blue 3x4 Wool Area Rug
Saqib Khan
$309.99 Wholesale$309.99 -
Regal Sky, Floral Geometric-Patterned 3x4 100% Wool Area Rug in Red
Saqib Khan
$519.99 Wholesale$519.99 -
Dreamy Mosaic, Mosaic-Inspired Handwoven Fringed 3x5 100% Wool Area Rug
Saqib Khan
$529.99 Wholesale$529.99 -
Aquatic Delight, Artisan-Made Handwoven 4x5 100% Wool Area Rug Made in India
Saqib Khan
$609.99 Wholesale$609.99 -
Traditional Blink, Diamond-Patterned Handwoven 3x4 Wool Area Rug from India
Saqib Khan
$519.99 Wholesale$519.99 -
Herat Heritage, Geometric-Patterned Brown-Palette 3x4 100% Wool Area Rug
Saqib Khan
$519.99 Wholesale$519.99 -
Turquoise Calm, Handloomed Turquoise Wool Rug with Birds and Flowers (2x5)
Eliazar Ochoa
$289.99 Wholesale$289.99 -
Autumn Muse, Green and Multicolor Wool Area Rug Woven on Handloom (4x6)
Sonik Sethi
$169.99 Wholesale$169.99 -
Andean Chakanas, Handwoven Wool Runner Rug with Andean Chakana Motifs (1.5x5)
Gerardo Fernandez
$184.99 Wholesale$184.99 -
Blue Waves, Colorful Handwoven Geometric Cotton Dhurrie Area Rug (4x6)
Mahmood
$159.99 Wholesale$159.99 -
Festival of the Crosses, Hand-Woven Wool Runner Rug with Andean Motifs (1.5x5)
Gerardo Fernandez
$184.99 Wholesale$184.99 -
Fabulous Fusion, Hand-Woven Geometric Cotton Dhurrie Rug with Fringes (4x6)
Mahmood
$169.99 Wholesale$169.99 -
Oceanic Diamonds, Handloomed Geometric-Patterned Blue Wool Area Rug (3x5)
Ashfaq Ahmed
$129.99 Wholesale$129.99 -
Diamond Delight, Hand-Loomed Geometric Fringed 1.5x4 Zapotec Wool Runner
Ruiz Bazan Family
$139.99 Wholesale$139.99 -
Splendor Memoirs, Handloomed Traditional Warm-Toned Wool Area Rug (4x6)
Ashfaq Ahmed
$187.99 Wholesale$187.99 -
Floral Boom, Traditional Floral Handloomed Wool Area Rug from India (3x5)
Ashfaq Ahmed
$149.99 Wholesale$149.99 -
Tecun Uman, Handloomed Acrylic Area Rug of Hero Tecun Uman (2.5x5)
Women United for Artisan Development
$299.99 Wholesale$299.99 -
Contrasting Flair, Zapotec Geometric Wool Runner in Orange Brown Aqua (1.5x6)
Ruiz Bazan Family
$187.99 Wholesale$187.99 -
Grey Gleams, Handwoven Geometric Dark Grey Zapotec Wool Runner (2x6)
Ruiz Bazan Family
$239.99 Wholesale$239.99 -
Beige Splendor, Beige and Brown Geometric-Patterned Zapotec Wool Rug (2x3)
Ruiz Bazan Family
$144.99 Wholesale$144.99 -
Desert Dreams, Natural Dye Zapotec 2.5x5 Wool Rug with Geometric Details
Ruiz Bazan Family
$299.99 Wholesale$299.99 -
Andean Universe in Blue, Handloomed Wool Rug in Blue with Geometric Motifs (4x6)
Gamaniel Esmit
$509.99 Wholesale$509.99
Related Categories
Unique Finds
The Village Council
Your answers straight from the village experts
Rug pads are great because they prevent slippage, prolong wear, protect the floor underneath, and provide additional comfort and quiet. That being said, most of our rugs do not actually require a pad underneath. Many, like those from the Andes, crafted with sheep wool and cotton, are durable and sturdy enough to be placed directly on the floor. But for enhanced protection and longevity, a rug pad is always a welcome addition.
Area rugs are a design-friendly way to absorb sound and insulate a room. They are a wonderful way to reduce noise, as footsteps on a rug are more muted than on hardwood floors or tile, and they also dull ambient sounds. Additionally, they provide warmth and a general sense of well-being. Who doesnt love a good area rug!
Most area rugs are easy to maintain with a few simple steps. For small stains and spills, you can spot clean with warm, soapy water. Never rub the affected area, always blot! You should vacuum your rugs to remove dirt and debris. And to ensure that rugs wear evenly, it is recommended to place a pad beneath them, and rotate them regularly. As with most vibrant works of art, direct sunlight may dull the colors. For more substantive cleaning, it is recommended that you dry clean your area rug.
Were huge fans of eco-friendly everything! When it comes to area rugs, you can look for certain indicators that it is produced in a sustainable way that reduces our carbon footprint. Some artisans, like a handful of weavers from India, use recycled fabrics: cotton, rayon, and polyester. Others stress the use of natural dyes and ethically-sourced wool. (Wool is particularly celebrated for being recyclable, abundant, and naturally stain-resistant.)
Handmade, or footmade! Many of the weavers who produce area rugs use a pedal, or foot, loom. While they technically have the assistance of a machine--a treadle or handloom--its operation requires the dexterity, strength, coordination, and patience of the artisan. Additionally, most area rugs are finished by hand.
Traditional area rugs are mostly woven on looms. Treadle, or foot, looms make use of pedals to lift and lower the looms harness. This raises the threads of the warp, so that the weft can pass through the opening in the threads. This type of loom is common in the Andes, Central America, as well as Mexico, and traces back to Mayan weavers in the period after the Spanish arrived. Elsewhere, such as India, handlooms are still used. The designs are mapped out in advance, and it takes about four to five days to complete a dhurrie, or traditional Indian floor covering. While the work to craft each of these rugs may be labor intensive, the beauty of the finished product makes it well worth the wait.
While area rugs are handcrafted by artisans from all over the world, they share certain features in spite of their vastly different regions. From the Andes to Central America, Mexico to India, most artisans use some combination of sheep wool, cotton, and natural and industrial dyes. Some artisans, like those from India, may incorporate other materials, like jute, or recycled cotton, polyester, and rayon, into their works. Some of the Zapotec weavers in Mexico use dyes made from natural materials like walnut shell, cochineal, and flowers. With these materials, artisans create vibrant colors and authentic patterns, ideal for adding dimension and warmth to any home.
Featured Reviews
Margery
Jan 23, 2026
A Work of Art
What a work of art! I hope Sr. Ochoa doesn't mind that I put it in front of my woodstove so my cats would have a comfortable place to enjoy the warmth.. Friends warned me that the rug would get dirty, but I believe that even useful household items should be beautiful. A rug like this should be used and enjoyed every day. And you can see that the cat agrees. Thank you so much, Sr. Ochoa.
Featured Artist
Mahmood Hand-loomed rugs
"I helped my father until I got married in 1994. Then I started my own production with a handful of helpers… Today, I am a happy man."
"Hello. My name is Mahmood and I was born in the wonderful city of Agra in 1972. I studied until the 10th standard and then joined my family's... read more
The Summer Catalog
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