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Zebra Safari
Chain Stitched 100% Wool Zebra Motif Rug from India (4x6)
Zebra Safari, Chain Stitched 100% Wool Zebra Motif Rug from India (4x6)
Amit Moza
Amit Moza designs this rug to celebrate the magnificence of animals while bringing a traditional Indian craft into the modern home. The wool rug, with its beautiful zebra design, is skillfully crafted... read more$299.99Artist: Amit Moza
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The Jungle World II
Chain-Stitched Animal-Themed Wool Area Rug (3x5) from India
The Jungle World II, Chain-Stitched Animal-Themed Wool Area Rug (3x5) from India
Amit Moza
Says Indian artisan Amit Moza, "Kashmir is famous for beautiful and creative works of art. I want to spread Kashmir’s art and craft." He creates this stunning wool area rug, featuring... read more$57.99 - $239.99Artist: Amit Moza
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The Jungle World I
Chain-Stitched Animal-Themed Wool Area Rug (5x8) from India
The Jungle World I, Chain-Stitched Animal-Themed Wool Area Rug (5x8) from India
Amit Moza
Says Indian artisan Amit Moza, "Kashmir is famous for beautiful and creative works of art. I want to spread Kashmir’s art and craft." He creates this stunning wool area rug, featuring... read more$344.99Artist: Amit Moza
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Nature's Magnificence
Bird and Floral pattern Wool Area Rug from India (3x5)
Nature's Magnificence, Bird and Floral pattern Wool Area Rug from India (3x5)
Amit Moza
Capturing nature's magnificence, this area rug is designed by Amit Moza in India. Local artisans work with cotton to hand-weave this rug, its ivory body decorated with colorful bird and floral chain... read more$134.99Artist: Amit Moza
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Kashmiri Emeralds
Green and Burgundy Kashmiri Chain Stitch Wool Rug (3x5)
Kashmiri Emeralds, Green and Burgundy Kashmiri Chain Stitch Wool Rug (3x5)
Sajad
Created in wool chain stitch embroidery on a handwoven cotton background, this rug recalls ancient Mughal jewels. Sajad works in the tradition of Kashmir, contrasting blue and brown with burgundy and... read more$159.99Artist: Sajad
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Royal Tiger
Chain Stitched 100% Wool Tiger Motif Rug from India
Royal Tiger, Chain Stitched 100% Wool Tiger Motif Rug from India
Amit Moza
Amit Moza designs a unique and dramatic rug to bring a traditional Indian craft into the modern home. Shaped like a tiger design, it is skillfully crafted with intricate chain stitch work, done by... read more$89.99 - $272.99Artist: Amit Moza
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The Jungle World III
Chain-Stitched Animal-Themed Wool Area Rug from India
The Jungle World III, Chain-Stitched Animal-Themed Wool Area Rug from India
Amit Moza
Says Indian artisan Amit Moza, "Kashmir is famous for beautiful and creative works of art. I want to spread Kashmir’s art and craft." He creates this stunning wool area rug, featuring... read more$54.99 - $244.99Artist: Amit Moza
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Valley of Hope III
Multicolored Indian Chain Stitch Rug Crafted from Wool (3x5)
Valley of Hope III, Multicolored Indian Chain Stitch Rug Crafted from Wool (3x5)
Sajad
Twinkling stars illuminate cattle that graze by moonlight in the blue night. Sajad creates dazzling images on an exquisite rug. Brown, burgundy, blue and green, the intricate patterns are drawn on a... read more$159.99$143.99Artist: Sajad
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Tiger Delight
Floral and Tiger Motif Wool Area Rug from India
Tiger Delight, Floral and Tiger Motif Wool Area Rug from India
Amit Moza
Against a body of teal, Bengal tigers and colorful flowers decorate this area rug from India. The intriguing design by Amit Moza features India's chain stitch embroidery in wool on cotton to create... read more$109.99 - $249.99Artist: Amit Moza
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Valley of Peace
Chain Stitch Rug of Wool on Cotton (4 x 6)
Valley of Peace, Chain Stitch Rug of Wool on Cotton (4 x 6)
Sajad
Twinkling stars illuminate cattle that graze by moonlight in the night. Sajad creates dazzling images on an exquisite rug. Burgundy, blue and green, the intricate patterns are drawn on a cotton... read more$249.99Artist: Sajad
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Dancing Butterflies
Multicolor Wool Chain Stitch Rug with Butterfly Theme (2x3)
Dancing Butterflies, Multicolor Wool Chain Stitch Rug with Butterfly Theme (2x3)
Sajad
Giddy butterflies in blue and coral alight on blossoms in this chain-stitched area rug from Sajad in India. The rug is entirely crafted by hand from wool yarns; typically such rugs can take 10 to 20... read more$69.99Artist: Sajad
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Kashmir Festival II
Handmade Wool Chain Stitch Rug in Floral Pattern (3x5)
Kashmir Festival II, Handmade Wool Chain Stitch Rug in Floral Pattern (3x5)
Sajad
Floral patterns radiate outward in painstaking symmetry in this chain-stitched wool area rug by Indian artisan Sajad. Rugs of this type take weeks to complete, requiring careful hook-work embroidery... read more$149.99Artist: Sajad
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Season of Flowers
Chain Stitched Indian Rug in Blue, Burgundy and Gold (3x5)
Season of Flowers, Chain Stitched Indian Rug in Blue, Burgundy and Gold (3x5)
Sajad
Sajad of India is inspired by springtime's glory in the design of this handcrafted wool area rug. A deep blue background boasts borders and a central medallion in florid patterns of wine, green and... read more$159.99Artist: Sajad
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Royal White Tiger
Chain-Stitched Wool White Tiger Theme Rug from India
Royal White Tiger, Chain-Stitched Wool White Tiger Theme Rug from India
Amit Moza
Amit Moza designs this wonderful rug to celebrate the magnificence of animals while bringing a traditional craft into the modern ambience. The wool rug, with its stunning tiger design, is skillfully... read more$104.99 - $264.99Artist: Amit Moza
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Kashmir Festival
Handcrafted Floral Geometric 3 by 5 Ft Chain Stitch Rug
Kashmir Festival, Handcrafted Floral Geometric 3 by 5 Ft Chain Stitch Rug
Sajad
Blooming in red, brown, blue, pink and mauve, a floral fantasy covers this rug. Sajad proudly presents this design in honor of Kashmir's textile legacy, which can be traced back to 1460 A.D. The rug's... read more$154.99Artist: Sajad
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Blue Mughal Palace
Blue and Burgundy Handcrafted Chain Stitch Wool Rug (3 x 5)
Blue Mughal Palace, Blue and Burgundy Handcrafted Chain Stitch Wool Rug (3 x 5)
Sajad
Created in wool chain stitch embroidery on a handwoven cotton background, this rug recalls ancient Mughal palaces. Sajad works in the tradition of Kashmir, contrasting royal blue with burgundy and... read more$157.99Artist: Sajad
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Blue Tile Palace
India Aari Rug Chain Stitched Wool on Cotton (4 x 6)
Blue Tile Palace, India Aari Rug Chain Stitched Wool on Cotton (4 x 6)
Sajad
Inspired by tiles in a Mughal palace, Sajad creates a beautiful Kashmiri rug. The intricate patterns are drawn on a cotton backing, and embroidered by hand with soft woolen floss. The technique of... read more$249.99Artist: Sajad
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Hallowed Forest
India Green Chain Stitch Wool on Cotton Rug (4 x 6)
Hallowed Forest, India Green Chain Stitch Wool on Cotton Rug (4 x 6)
Sajad
Inspired by forest motifs, Sajad creates a rug with classic Kashmiri appeal. The intricate patterns are drawn on a cotton backing, and embroidered by hand with soft woolen floss. The technique of... read more$249.99Artist: Sajad
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Four Red Suns
Kashmiri Style Hand Chain Stitch Wool and Cotton Rug (4x6)
Four Red Suns, Kashmiri Style Hand Chain Stitch Wool and Cotton Rug (4x6)
Syed Izaz Hussein
Intricate patterns recall tribal motifs depicting four crimson suns in the Kashmiri sky. Working in red, orange and green on blue, Syed Izaz Hussein crafts this Kashmiri-style chain-stitched rug. The... read more$299.99Artist: Syed Izaz Hussein
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Red Mughal Garden
Ornate India Hand Chain Stitch Wool and Cotton Rug (4 x 6)
Red Mughal Garden, Ornate India Hand Chain Stitch Wool and Cotton Rug (4 x 6)
Syed Izaz Hussein
A floral medallion on deep crimson is bordered by formal flower beds. Dancing in glad arabesques, delicate flowers whirl on leafy tendrils. Syed Izaz Hussein selects ecru, blue, black, green and dark... read more$279.99Artist: Syed Izaz Hussein
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Valley of Fire
Chain Stitched India Wool and Cotton Rug (4x6)
Valley of Fire, Chain Stitched India Wool and Cotton Rug (4x6)
Syed Izaz Hussein
Shades of red, peach,brown and blue create a complex geometry that evokes dancing flames. Syed Izaz Hussein crafts a dazzling Kashmiri-style chain-stitched rug to showcase an ancient art. The motifs... read more$297.99Artist: Syed Izaz Hussein
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Diamond Sky
Handcrafted Chain Stitch Wool and Cotton Rug (2.5x4)
Diamond Sky, Handcrafted Chain Stitch Wool and Cotton Rug (2.5x4)
Syed Izaz Hussein
Intricate motifs in peach, red and brown pose inside blue diamonds. Syed Izaz Hussein selects a royal blue background to craft an colorful Kashmiri-style chain-stitched rug. The motifs are drawn on a... read more$129.99Artist: Syed Izaz Hussein
Chain-stitched Rugs
(22 items)NOVICA’s Chain-stitched Rug Collection includes handcrafted traditional and contemporary artisan designs. This colorful, tactile collection showcases the intricacies of this traditional form of elaborate embroidery.
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The Village Council
Your answers straight from the village experts


Rug pads are great because they prevent slippage, prolong wear, protect the floor underneath, and provide additional comfort and quiet. That being said, most of our rugs do not actually require a pad underneath. Many, like those from the Andes, crafted with sheep wool and cotton, are durable and sturdy enough to be placed directly on the floor. But for enhanced protection and longevity, a rug pad is always a welcome addition.


Area rugs are a design-friendly way to absorb sound and insulate a room. They are a wonderful way to reduce noise, as footsteps on a rug are more muted than on hardwood floors or tile, and they also dull ambient sounds. Additionally, they provide warmth and a general sense of well-being. Who doesnt love a good area rug!


Most area rugs are easy to maintain with a few simple steps. For small stains and spills, you can spot clean with warm, soapy water. Never rub the affected area, always blot! You should vacuum your rugs to remove dirt and debris. And to ensure that rugs wear evenly, it is recommended to place a pad beneath them, and rotate them regularly. As with most vibrant works of art, direct sunlight may dull the colors. For more substantive cleaning, it is recommended that you dry clean your area rug.


Were huge fans of eco-friendly everything! When it comes to area rugs, you can look for certain indicators that it is produced in a sustainable way that reduces our carbon footprint. Some artisans, like a handful of weavers from India, use recycled fabrics: cotton, rayon, and polyester. Others stress the use of natural dyes and ethically-sourced wool. (Wool is particularly celebrated for being recyclable, abundant, and naturally stain-resistant.)


Handmade, or footmade! Many of the weavers who produce area rugs use a pedal, or foot, loom. While they technically have the assistance of a machine--a treadle or handloom--its operation requires the dexterity, strength, coordination, and patience of the artisan. Additionally, most area rugs are finished by hand.


Traditional area rugs are mostly woven on looms. Treadle, or foot, looms make use of pedals to lift and lower the looms harness. This raises the threads of the warp, so that the weft can pass through the opening in the threads. This type of loom is common in the Andes, Central America, as well as Mexico, and traces back to Mayan weavers in the period after the Spanish arrived. Elsewhere, such as India, handlooms are still used. The designs are mapped out in advance, and it takes about four to five days to complete a dhurrie, or traditional Indian floor covering. While the work to craft each of these rugs may be labor intensive, the beauty of the finished product makes it well worth the wait.


While area rugs are handcrafted by artisans from all over the world, they share certain features in spite of their vastly different regions. From the Andes to Central America, Mexico to India, most artisans use some combination of sheep wool, cotton, and natural and industrial dyes. Some artisans, like those from India, may incorporate other materials, like jute, or recycled cotton, polyester, and rayon, into their works. Some of the Zapotec weavers in Mexico use dyes made from natural materials like walnut shell, cochineal, and flowers. With these materials, artisans create vibrant colors and authentic patterns, ideal for adding dimension and warmth to any home.
Featured Reviews on Chain-stitched Rugs
Wool chain stitch area rug, 'The Jungle World II'





By Liliana
Beautiful, but not a rug
The colors are beautiful. But it turned to be a tapestry. However, I found a bare wall which will display this work of art.
Chain-stitched wool rug, Zebra Safari ' (4x6)





By Alexandra
Love it so much I bought another one
Is it possible to love a rug? If so, I do. Beautiful, handmade, animal friendly way to add some “safari” to a wood or tile floor. Whimsical, fun, and I promise, no one else has this! The workmanship is exquisite. In the {paraphrased} words of “The Dude:” “This rug really ties the the room together.” I love it so much I bought a second one, and a tiger one too.
Chain stitch wool area rug, 'Nature's Magnificence' (3x5)





By Cnf
Wool Rug Natures Magnificence
Simply beautiful crafted rug which can be used either horizontally or vertically. Love the many colors in this rug to accent any color scheme. Was looking for a rug that I could place above my bed as a headboard.
Featured Artist
Amit Moza Handcrafted decor accents with aari chain stitch embroidery
"A lot of my inspiration comes from nature. My designs are mostly floral or based on animal or bird motifs. I love to experiment with different colors."