“Hello friends; my name is Hardeep and I am very hardworking, dedicated and creative by nature. My father was in the handicraft business since my childhood days, and I was inspired by the unique beauty of the handcrafted products. As I grew up, I studied textile designing and gradually worked with an export company as a merchandiser for almost 10 years. But at times I felt the need of doing something more creative, and something of my own. During my work, I once came across some macramé garments which attracted me a lot, to the extent that I immediately came up with the idea of what I wanted to do. I decided to create hand crafted products with macramé work. With my father’s help, I contacted some artisans who have mastered this craft of macramé work and I learned from them.
“Finally, in 2018, I decided to start by myself. I coordinated with some macramé artisans and offered them work with me. My father provided me some space in his workshop to begin my journey into the macramé world. Now I have a team of 10 people who work together with me to create amazing macramé products. My brother also assists me in my work, and at times my father guides us with his knowledge and experience.
“Initially I had to face a lot of difficulties, but I today when I look back I feel proud to have overcome all of them. Every day is a new challenge, and this is what keeps me going. I learn from my everyday experience. The handicraft business background and textile technical knowledge helped me to achieve my goals. However, this is just a beginning.... there is still a long way to go.
“We use 100% cotton yarns for all our products. Our product range includes wall hangings, decorative shelves, chandeliers, purses, coasters, home textiles, etc. I wish to develop multiple ranges of home decor items with macramé work. There is lot of scope to create a creative range of products with macramé work, and I wish to explore all of them. I am also looking forward to create an apparel collection with macramé in the future.
“The best thing about this craft is that macramé work is completely handcrafted, giving unique characteristics to each piece. I take inspiration from nature and my own imagination.
“Working with me gives my team members opportunities like financial stability, fixed monthly income, education for their children and appreciation of their talent. I want to expand my workshop and start my own company one day. I am working towards that, and I wish to thank NOVICA for giving me an opportunity to showcase our talent. We want to be promoted globally for our unique quality in macramé work.”