Welcome, Silk Road Artisans and Customers!

Join us on an extraordinary new virtual journey along the Silk Road through Central Asia, where unique cultures and rich artistic traditions await.

At NOVICA’s Silk Road marketplace you’ll have the opportunity to explore the offerings of master artisans in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan, each of whom expresses a deep reverence for the region’s distinctive legacy.

Combining elements from the Silk Road, Persian, Chinese, and Russian traditions, Central Asian handcrafts are a diverse and intricate reflection of the region’s cultural heritage. Central Asian artisans are particularly renowned for their exquisite textile work, ceramics, metalwork, and jewelry.

Our new Silk Road Artisan Empowerment Hub was established thanks to the Ready4Trade Central Asia project, a project funded by the European Union and implemented by the International Trade Centre (ITC) and NOVICA.

“This is a fantastic opportunity for artisans of the region who currently have limited access to international marketplaces that cater for the European and US markets. It opens up a whole new online sales channel for them and additionally enables them to benefit from NOVICA’s extensive product development and business support services,” explained Annabel Sykes, the ITC’s e-commerce and SME digital transformation expert.

We invite you to join us here today, to learn about and savor the beauty and artistry of the legendary Silk Road and its peoples.

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