"I'm excited to be able to sell our designs directly to shoppers overseas."
"I was born in 1948 to a conservative family in Delhi. It was necessary for a girl to know cooking, stitching and embroidery apart from all the other household chores. Necessity became passion, and I started teaching sewing and embroidery to younger generations, including my two daughters.
"When my husband shifted our residence to a village far from the city, I found myself teaching stitching and embroidery to new admirers — my neighbors. I started teaching them free of cost.
"Little by little, I found I was no longer only a housewife but also a working woman with seven to nine ladies assisting me. My main concentration was always on quality.
"I am very much excited to work with Novica, as I think the concept is unique and I'm excited to be able to sell our designs directly to shoppers overseas."
