"Initially, I was considered a girl who was designing just for fun. But when I gave the artisans my designs and ideas to create the items, they started to take me seriously."
"I am Bhavya Jain, daughter of Alok Jain, who has been a Novica-featured artisan for a long time now. I was born in 1997 in New Delhi.
"As a child I loved the colorful precious and semi precious stones set in gold and silver, and asked my mother for a new piece of jewelry for every occasion. The beauty of natural gemstones attracted me and I started dreaming of new designs with them. Because my father worked from home designing jewelry, I had access to the stones and an opportunity to design my own jewelry.
"From then on, my interest increased. I started sketching designs from my mind, each time trying something more unique and different than the previous idea. At first I did this for fun but, when my family proposed selling my creations, I was really excited!
"Gradually, my imagination took to reality. I decided to give my designs a try and got in touch with some artisans who could craft my jewelry. My father offered to help me but I refused, as I wanted to do something by myself but, of course, with my father's guidance and blessings.
"Initially, I was considered a girl who was designing just for fun. But when I gave the artisans my designs and ideas to create them, they started to take me seriously. With time, my designs and quality also improved.
"As I am pursuing a degree in school, I made a lot of friends who were interested in purchasing my jewelry after I showed them my creations.
"I started selling only to close friends and relatives, people known to me. Later, I decided to market my products commercially. I had some crafted and offered them to small shops in Delhi. I work with a small team of artisans who help me to craft my designs.
"After many changes in style, I finally decided to settle on a mix of modern and traditional designs that are loved by young people. I use colorful stones in my jewelry to make it look beautiful and aesthetically pleasing. I make sure that my designs aren't too complex or heavy in weight, so they're ideal for daily wear.
"My dream is to create my own brand one day. I hope to sell exquisite jewelry with delicate designs for people who appreciate simplicity and sophistication. I hope Novica will help me achieve my dream and make my work known all across the world as it helped my father."
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