"I'm a Salvadoran artisan with a strong desire to change people's vision of handicrafts. They think handcrafted means rustic, but that's not so. This is why my designs are totally innovative."
My name is Johanna Molina Canahuati but my loved ones call me Joe. I was born in El Salvador in 1973.
I majored in business administration and am also a computer repair technician. During my career, I had to set up a small business. This was my first incursion into the world of leatherwork although I had always liked it. I have relatives who work in leather, with more than 50 years of experience in the field although, sadly, their workshop had to close. Even so, I remained interested in the leather arts.
One day while walking through the city, I saw a handbag in a shop window and fell in love with it. It cost far too much for my budget so I decided to look for materials and make one for myself. I went right to work and gave it my best effort, and the results were so impressive I showed it off to everyone. It was beautiful and I felt so proud! One of my mom's friends saw it and loved it. Right away, she asked me to make three dozen handbags.
I was excited and began working to fill the order. I had one small old machine and worked there day and night. When I finished, my client was very happy with my work and I couldn't wait to start something new.
My mother urged me to invest in newer equipment. So what began as an adventure is now a solid project and I'm proud of my workshop.
I'm a Salvadoran artisan with a strong desire to change people's vision of handicrafts. They think handcrafted means rustic, but that's not so. This is why my designs are totally innovative, made with eco-friendly materials, yet are functional and durable.
I feel very fortunate to work with you and that you recognize my efforts over the years. Knowing that my handbags can reach many other parts of the world is a great source of motivation. I thank you shoppers with all my heart for being a part of my dream.