“My name is Pranav Gupta, and I come from the ‘Pink City’ of India, Jaipur. My friends say that I am an honest person possessing a helpful nature, and good at multitasking.
“I come from a family of art and craft traditions that we inherited from previous generations. My father has had his own handicraft business since 2003. When I was a child, I used to see the beautiful handcrafted items in our workshop, and this always inspired me. As I grew up, I had the urge to be a part of this unique art and craft world. After completing my education, I joined my father in his handicraft business. I used to spend hours watching the talented artisans craft each piece to create products of exceptional beauty. I asked the artisans to teach me the process and techniques of creating the products. Although I was more keen on designing products, I felt that it was very important to experience and have the knowledge of creating them, too.
“With practice, dedication and hard work, I excelled in designing and creating pieces of utmost beauty. We specialize in all kinds of home furnishings, wooden accessories and small wooden furniture. We are widely known for our assured quality, attractive colors, style quotient, eye-catching patterns, alluring designs and durability. Our main objective is to provide our customers good quality products, keeping at par with the trends of the market.
“My favorite craft amongst all is the wooden accessories and furniture. I feel the most challenging thing is to make difficult shapes of wooden accessories in small sizes and to make knock-down wooden furniture. Presently we are a team of 100 people, all working together.
“My father has always been a constant support for us. He believes that the dedication, commitment and talent of a person can help him to attain his goals. He always motivates and encourages the team to work towards new ways to accomplish their goals. He helps us to manage all the aspects of business with complete efficiency and precision.
“We have participated in various exhibitions and national fairs like the IGHF, and international fairs like the AMBIENTE and HEIM-TEXTILE. We have a dedicated team of designers and artisans for each collection that we participate in any exhibition.
“We try to take care of our artisans by giving them employment, supporting them in their needs and helping them to provide education for their children.
“I definitely would like to teach this art to someone who has the curiosity to learn it, especially the young generation, so as to preserve this form of art. I wish to spread the beauty of these handcrafted products to all the people all over the world, so that they can appreciate and acknowledge their beauty. I am thankful to NOVICA for providing us a platform to spread this art form worldwide.”