Our mission is to spread
Improve lives and uplift communities through the creation of incredible art
Impact the world by purchasing handmade products directly from global artisans
And LOVE is at the core
Happiness is working!
To date, our customers have helped us send
to artisans around the world, and counting!
Help us spread happiness by doing something wonderful today...
Join us on a quest to find the world's most talented artisans and change their lives forever!
Discover what happens when we cut out the middlemen and bring artisans and customers together.
Learn how your purchases help artisans support families, uplift communities, and overcome adversity.
What makes all this
Meet our incredible Region Teams, who work on the front lines of happiness to discover new talent, support artisans, and deliver joy every day.
The Story Behind the Movement
NOVICA was founded in 1999 by a group of people from around the world, including Andy Milk, Charles Hachtmann, Michael Burns, Mina Olivera and Jose Cervantes. Pictured here are co-founders Roberto Milk and Armenia Nercessian.
We started Novica with a dream to create a better world for artisans, because a better world for artisans is a better world for all. Along the way, we discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.
Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.
Our vision of the future is not one of mega factories producing cookie cutter products for all to cheaply consume. We reject that future!
Instead, we see a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become our drivers.
We see an open-minded world that builds deeper bonds across nations, religions, and communities, forging cultural understanding, mutual respect and admiration.
Are you in?
Join us as we forge a new path together.
Let's create a better world!
Happiness is our mission,
and love is at the core
Learn about the ten choices and one core value
that drives our mission.