Why should I care about non-toxic beauty?

The average woman used over 160 chemicals in her daily personal care and beauty routine (per the Environmental Working Group) and up to 70% of what we put on our skin can get absorbed by our body. By using clean beauty, skincare and personal care products, women can follow a healthier lifestyle by avoiding chemicals that may cause health problems such as parabens, formaldehyde and mercury. Beauty products are not closely regulated by the FDA, so it’s up to the individual to research the ingredients in each product and find brands and companies that are dedicated to non-toxic and clean beauty. Other governments, like in Europe and Canada, have banned many more ingredients as well as provided warnings.

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