Diego Chacon, NOVICA’s National Representative in Central Asia, is featured in this news segment on Channel 24 Uzbekistan. The segment took place in Tashkent, where local reporters and artisans gathered to learn about NOVICA’s innovative online fair trade platform. Chacon, a key figure in the establishment of NOVICA’s new Artisan Empowerment Hub in Uzbekistan, explained the platform’s unique features and benefits to the audience.
A local artisan is also featured in this segment, as well as a government spokesperson, and Kamola Shavkatovna Sobirova, advisor to the Minister of Digital Technologies of the Republic of Uzbekistan.
More about NOVICA’s Artisan Empowerment Hub in Central Asia:
At NOVICA’s virtual Silk Road marketplace, visitors around the world can now explore and purchase the offerings of master artisans in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan.
Central Asian handcrafts embody a fusion of influences from the Silk Road, Persian, Chinese, and Russian traditions, resulting in a diverse and intricate reflection of the region’s rich cultural heritage. Central Asian artisans are particularly renowned for their expertise in textile work, ceramics, metalwork, and jewelry, which exhibit exceptional craftsmanship.
NOVICA’s Silk Road Artisan Empowerment Hub launched in Spring 2023 thanks to the Ready4Trade Central Asia project, a project funded by the European Union and implemented by the International Trade Centre (ITC) and NOVICA.
