Sea and Sky
Handwoven Geometric Area Rug from Peru (4 x 5.5)
Sea and Sky, Handwoven Geometric Area Rug from Peru (4 x 5.5)
Eliazar OchoaWith precise geometric shapes, Eliazar Ochoa invokes Andean ancestors. Blue, grey and lilac depict Inca tocapu signs and symbols, which they used as an alphabet. This intricate wool rug is woven by...
Artist: Eliazar Ochoa
Tan and Orange Dhurrie with Purple Accents (4x6)
Violet Splendor, Tan and Orange Dhurrie with Purple Accents (4x6)
Sonik SethiWoven by hand of virgin wool, this accent rug from Sonik Sethi combines orange, blue, purple and yellow on a field of tan. The dhurrie reinterprets an ancient tradition, adapting tribal motifs in...$149.99
Artist: Sonik Sethi
Handwoven 4 x 6.5 Authentic Zapotec Rug in Purples and Reds
Cuilapan Colors, Handwoven 4 x 6.5 Authentic Zapotec Rug in Purples and Reds
Delfina RuizRadiant against a fuchsia background, step motifs appear in intricate geometry. Delfina Ruiz demonstrates Mexico's Zapotec artistry and her own weaving skills with this dazzling wool rug. Created of...$377.99
Artist: Delfina Ruiz
Deep Lavender Hills
Block-Printed Cotton Area Rug With Purple Motifs (3x5)
Deep Lavender Hills, Block-Printed Cotton Area Rug With Purple Motifs (3x5)
Rahul KhandakaDesigned by Indian artisan Rahul Khandaka, this area rug showcases a mastery of Jaipur handicrafts. Handwoven from cotton on a traditional loom, this antique white rug is ideal for any space....$59.99
Artist: Rahul Khandaka
Traditional Hand Woven Cotton Rug from India (3x5)
Cool Grace, Traditional Hand Woven Cotton Rug from India (3x5)
Sonik SethiThis jute and wool rug is woven with the finest detail in a mesmerizing geometric pattern, crossed by bold, horizontal stripes. Named for the aquamarine allusions of the rug's color, the pleasing...$109.99
Artist: Sonik Sethi
Ivory and Deep Purple Handwoven Cotton Area Rug (1.5x3)
Huckleberry Fields, Ivory and Deep Purple Handwoven Cotton Area Rug (1.5x3)
UrvashiIndian designer Urvashi fuses the concepts of nature and wavy lines in this stylishly patterned area rug. Ivory and darkest purple-blue create complementary handwoven motifs, woven on a traditional...$44.99
Handwoven Dusk Llama Wool Area Rug (4x7) from Peru
Dusk Arrows, Handwoven Dusk Llama Wool Area Rug (4x7) from Peru
Monica ProchazkaFor a home decor accent that brings the beauty of dusk to any space, this reversible area rug is designed by Peru's Monica Prochazka. It is woven on a traditional handloom of pure llama wool to...$1,479.99
Artist: Monica Prochazka
Violet Suns and Mountains
Zapotec wool rug (2.5x10)
Violet Suns and Mountains, Zapotec wool rug (2.5x10)
Mario ChavezFramed in a violet heaven, stars twinkle in the vast Mexican sky. Mario Chávez weaves a beautiful rug on the traditional Zapotec handloom. Named "Soles y montañas" in Spanish, the cool...$649.99
Artist: Mario Chavez
Authentic Handwoven Zapotec Area Rug (2x3.5)
Festival, Authentic Handwoven Zapotec Area Rug (2x3.5)
Alberto RuizWoven by hand according to the millennial traditions of the Zapotec people, this elegant rug is the work of Alberto Ruiz and his wife. Diamonds align across bold primary hues in a festive design...$159.99
Artist: Alberto Ruiz
Purple Rugs(9 items)
Welcome to the Purple Rug Collection at NOVICA.
The Village Council
Your answers straight from the village experts
Rug pads are great because they prevent slippage, prolong wear, protect the floor underneath, and provide additional comfort and quiet. That being said, most of our rugs do not actually require a pad underneath. Many, like those from the Andes, crafted with sheep wool and cotton, are durable and sturdy enough to be placed directly on the floor. But for enhanced protection and longevity, a rug pad is always a welcome addition.
Area rugs are a design-friendly way to absorb sound and insulate a room. They are a wonderful way to reduce noise, as footsteps on a rug are more muted than on hardwood floors or tile, and they also dull ambient sounds. Additionally, they provide warmth and a general sense of well-being. Who doesnt love a good area rug!
Most area rugs are easy to maintain with a few simple steps. For small stains and spills, you can spot clean with warm, soapy water. Never rub the affected area, always blot! You should vacuum your rugs to remove dirt and debris. And to ensure that rugs wear evenly, it is recommended to place a pad beneath them, and rotate them regularly. As with most vibrant works of art, direct sunlight may dull the colors. For more substantive cleaning, it is recommended that you dry clean your area rug.
Were huge fans of eco-friendly everything! When it comes to area rugs, you can look for certain indicators that it is produced in a sustainable way that reduces our carbon footprint. Some artisans, like a handful of weavers from India, use recycled fabrics: cotton, rayon, and polyester. Others stress the use of natural dyes and ethically-sourced wool. (Wool is particularly celebrated for being recyclable, abundant, and naturally stain-resistant.)
Handmade, or footmade! Many of the weavers who produce area rugs use a pedal, or foot, loom. While they technically have the assistance of a machine--a treadle or handloom--its operation requires the dexterity, strength, coordination, and patience of the artisan. Additionally, most area rugs are finished by hand.
Traditional area rugs are mostly woven on looms. Treadle, or foot, looms make use of pedals to lift and lower the looms harness. This raises the threads of the warp, so that the weft can pass through the opening in the threads. This type of loom is common in the Andes, Central America, as well as Mexico, and traces back to Mayan weavers in the period after the Spanish arrived. Elsewhere, such as India, handlooms are still used. The designs are mapped out in advance, and it takes about four to five days to complete a dhurrie, or traditional Indian floor covering. While the work to craft each of these rugs may be labor intensive, the beauty of the finished product makes it well worth the wait.
While area rugs are handcrafted by artisans from all over the world, they share certain features in spite of their vastly different regions. From the Andes to Central America, Mexico to India, most artisans use some combination of sheep wool, cotton, and natural and industrial dyes. Some artisans, like those from India, may incorporate other materials, like jute, or recycled cotton, polyester, and rayon, into their works. Some of the Zapotec weavers in Mexico use dyes made from natural materials like walnut shell, cochineal, and flowers. With these materials, artisans create vibrant colors and authentic patterns, ideal for adding dimension and warmth to any home.
Sonik Sethi Woven rugs and runners
"I worked for more than seven years with handicrafts until I realized that this was my cup of tea."