Over $144 million USD sent to artisans so far!
Artisan Subscription Box
Passport Club
Member Zone
Bestseller
Bestseller
Bestseller
Bestseller
Bestseller
Bestseller
Bestseller
Bestseller
Bestseller
Bestseller
Bestseller
Bestseller
Bestseller
Member Zone
Every purchase supports NOVICA's mission to spread happiness by celebrating exploration, empowering artists, and preserving global culture. Our Mission
Indian Area Rugs
175 items
-
Sunrise Mosaic, Colorful Geometric Hand-Woven Fringed 2x6 Cotton Dhurrie Rug
Mahmood
$117.99 Wholesale$117.99 -
Delhi Delight in Brown, Hand Woven Cotton Geometric Dhurrie Rug from India (2x3)
Amit Moza
$99.99 Wholesale$99.99 -
Sky Over Kutch, Indian Handwoven Blue and Yellow Striped Dhurrie Rug
Sonik Sethi
$114.99 Wholesale$57.99 - $114.99 -
Red Mughal Garden, Ornate India Hand Chain Stitch Wool and Cotton Rug (4 x 6)
Syed Izaz Hussein
$294.99 Wholesale$294.99 -
Grain of Truth, Indian Wool Area Rug with Geometric Motif (3 x 5)
Ashfaq Ahmed
$139.99 Wholesale$139.99 -
Rustic Rhythms, 2x3 Earthy-Toned 100% Cotton Dhurrie Rug Handloomed in India
Mahmood
$59.99 Wholesale$59.99 -
Crouching Tiger, Chain Stitch Wool and Cotton Tiger Rug
Amit Moza
$254.99 Wholesale$132.99 - $254.99 -
Vibrant Dreams, Boho Geometric Hand-Loomed Cotton Dhurrie Area Rug (2x4)
Mahmood
$137.99 Wholesale$137.99 -
Pink Comfort, Handloomed Pink Wool Area Rug with Geometric Motifs (3x5)
Sonik Sethi
$119.99 Wholesale$119.99 -
Ivory Geometry Harmony, 4x6 Diamond and Checkered-Patterned Cotton Dhurrie Area Rug
Mahmood
$147.99 Wholesale$147.99 -
Midnight Dots and Dashes, 2x6 Dot and Dash Morse Code-Inspired Cotton Dhurrie Rug
Mahmood
$97.99 Wholesale$97.99 -
Morning Wonders, Handloomed Striped 2x5 100% Cotton Dhurrie Rug with Fringed
Mahmood
$74.99 Wholesale$74.99 -
Desert Heritage, Hand-Loomed Geometric 2x6 Cotton Dhurrie Rug from India
Mahmood
$97.99 Wholesale$97.99 -
Abode of Birds II, Bird Floral Wool Chain-Stitch Area Rug (0.5 Feet Diameter)
Amit Moza
$159.99 Wholesale$159.99 -
Traditional Accents, Hand-Loomed Geometric Fringed Cotton Dhurrie Area Rug (2x3)
Mahmood
$59.99 Wholesale$59.99 -
Golden Nomad Heritage, 4x6 Cotton Dhurrie Area Rug with Tribal-Inspired Patterns
Mahmood
$197.99 Wholesale$197.99 -
Striking Symmetry, Classic Geometric Strawberry and Navy Wool Area Rug (4x6)
Ashfaq Ahmed
$187.99 Wholesale$187.99 -
-
Woven Crowns, Patterned Handwoven Orange and Green Wool Dhurrie Rug (4x6)
Sonik Sethi
$187.99 Wholesale$187.99 -
Midnight Harmony, 2x6 Black White Geometric Floral Modern Cotton Dhurrie Rug
Mahmood
$107.99 Wholesale$107.99 -
Starry Devotion, Geometric Starry-Patterned Red and Blue 3x4 Wool Area Rug
Saqib Khan
$309.99 Wholesale$309.99 -
Regal Sky, Floral Geometric-Patterned 3x4 100% Wool Area Rug in Red
Saqib Khan
$519.99 Wholesale$519.99 -
Dreamy Mosaic, Mosaic-Inspired Handwoven Fringed 3x5 100% Wool Area Rug
Saqib Khan
$529.99 Wholesale$529.99 -
Aquatic Delight, Artisan-Made Handwoven 4x5 100% Wool Area Rug Made in India
Saqib Khan
$609.99 Wholesale$609.99 -
Traditional Blink, Diamond-Patterned Handwoven 3x4 Wool Area Rug from India
Saqib Khan
$519.99 Wholesale$519.99 -
Crimson Ode, Classic Cross-Patterned Crimson Red 3x5 100% Wool Area Rug
Saqib Khan
$599.99 Wholesale$599.99 -
Woven Glory, Spring-Themed Crimson 3x5 100% Wool Area Rug Woven in India
Saqib Khan
$519.99 Wholesale$519.99 -
Herat Heritage, Geometric-Patterned Brown-Palette 3x4 100% Wool Area Rug
Saqib Khan
$519.99 Wholesale$519.99 -
-
Comfort in Gray, Embroidered Cotton Yoga Mat in Gray Crafted in India
Harish Verma
$89.99 Wholesale$89.99 -
Echoes of Tradition, Classic Handloomed 100% Cotton Fringed Dhurrie Rug (2x3)
Mahmood
$59.99 Wholesale$59.99 -
Red Fusion, Handwoven Wool Area Rug with Red Borders (3x5) from India
AAJWD
$127.99 Wholesale$127.99 -
Spring Blast, Spring-Inspired Striped Wool Dhurrie Rug with Fringes (3x5)
Sonik Sethi
$119.99 Wholesale$119.99 -
Dreamy Delight, Taupe and Light Blue Area Rug Handwoven from Wool (3x5)
Sonik Sethi
$134.99 Wholesale$134.99 -
Desert Heritage Medallion, 2x6 Cotton Dhurrie Runner Inspired by Tribal Textiles
Mahmood
$109.99 Wholesale$109.99 -
Crimson Abode, Crimson and Sky Blue 100% Wool Dhurrie Rug from India (3x5)
Sonik Sethi
$124.99 Wholesale$124.99 -
-
Chakras in Turquoise, Chakra-Themed Embroidered Cotton Yoga Mat in Turquoise (2x6)
Harish Verma
$107.99 Wholesale$107.99 -
Winter Crowns, Fringed Blue and Green Wool Dhurrie Rug Woven in India (4x6)
Sonik Sethi
$187.99 Wholesale$187.99 -
Autumn Muse, Green and Multicolor Wool Area Rug Woven on Handloom (4x6)
Sonik Sethi
$169.99 Wholesale$169.99 -
Cool Grace, Traditional Hand Woven Cotton Rug from India (3x5)
Sonik Sethi
$119.99 Wholesale$119.99 -
Mighty Tiger, Hand-Chain Stitched Wool Area Rug with Tiger Motif in Orange
Amit Moza
$209.99 Wholesale$112.99 - $209.99 -
Misty Kaleidoscope, Folk Art-Inspired Wool Dhurrie Rug in Grey and Ivory (4x6)
Sonik Sethi
$187.99 Wholesale$187.99 -
India Majesty, Handwoven Jute Dhurrie Runner with Herbal Dyes (2.5 x 8)
Sonik Sethi
$174.99 Wholesale$174.99 -
Perfect Harmony, Multi Color Wool Dhurrie Rug Hand Woven in India (4x6)
Sonik Sethi
$169.99 Wholesale$169.99 -
Forest Green, Dark Green and Ivory Abstract Hand Tufted Wool Area Rug
Gopal Khaitan
$459.99 Wholesale$262.99 - $459.99 -
Palace Tiles, Black and White India Handwoven Wool Dhurrie Rug (5 x 8)
Sonik Sethi
$274.99 Wholesale$274.99 -
Ivory Bliss, Handwoven Wool Area Rug with Ivory Borders (3x5) from India
AAJWD
$127.99 Wholesale$127.99 -
The Jungle World III, Chain-Stitched Animal-Themed Wool Area Rug from India
Amit Moza
$244.99 Wholesale$59.99 - $244.99 -
Garden's Warmth, Artisan Handwoven Geometric Dhurrie Rug from India (4x6)
Sonik Sethi
$177.99 Wholesale$177.99 -
Midnight Constellation, Star-Patterned Midnight and Cordovan Wool Dhurrie Rug (4x6)
Sonik Sethi
$189.99 Wholesale$189.99 -
-
Kiwi Home, Kiwi and Sky Blue 100% Wool Dhurrie Rug Woven by Hand (3x5)
Sonik Sethi
$137.99 Wholesale$137.99 -
Mossy Shore, Handwoven Wool Area Rug in Moss and Ivory (3x5) from India
AAJWD
$109.99 Wholesale$109.99 -
Modern Grey, Indian Wool Area Rug with Checkered Pattern in Grey (3x5)
AAJWD
$139.99 Wholesale$139.99 -
Fabulous Blue, Diamond-Patterned Blue-Toened 100% Wool Dhurrie Rug (4x6)
Sonik Sethi
$199.99 Wholesale$199.99 -
Paisley Virtuoso, Handwoven Paisley 100% Cotton Dhurrie Rug in Grey Hues (4x6)
Sonik Sethi
$129.99 Wholesale$129.99 -
Espresso Zigzag, Handmade Brown and White Wool Zigag Dhurrie Rug (4x6)
Sonik Sethi
$164.99 Wholesale$164.99 -
Sky Geometry, 4x6 Handwoven Wool Dhurrie Rug in Aqua from India
Sonik Sethi
$169.99 Wholesale$169.99 -
Green Candy Stripe, Multicolored Striped Wool Area Rug (3x5) from India
AAJWD
$139.99 Wholesale$139.99 -
Carnation Buds, Striped Wool Area Rug with Vine Motifs (4x6) from India
Sonik Sethi
$174.99 Wholesale$174.99 -
Symphony of Dawn, Hand Woven Wool Dhurrie Rug in Blue Grey and Brown (4x6)
Sonik Sethi
$174.99 Wholesale$174.99 -
Verdant Joy, Modern Indian Hand Woven Striped Dhurrie Rug (4 x 6)
Sonik Sethi
$167.99 Wholesale$167.99 -
Crimson Elegance, 3 by 5 Foot Handwoven Crimson Wool Dhurrie Rug from India
Sonik Sethi
$117.99 Wholesale$117.99 -
Red Appeal, Handloomed Wool Area Rug with Red and Grey Stripes (3x5)
AAJWD
$119.99 Wholesale$119.99 -
Blue Tile Palace, India Aari Rug Chain Stitched Wool on Cotton (4 x 6)
Sajad
$267.99 Wholesale$267.99 -
-
-
Paths of Flare, Indian-Crafted Classic Striped 100% Wool Dhurrie Rug (3x5)
Sonik Sethi
$129.99 Wholesale$129.99 -
Zebra Buddies, Black and Ivory Two Zebras Hand Tufted Wool Area Rug
Gopal Khaitan
$474.99 Wholesale$289.99 - $474.99 -
Sunset Feelings, Artisan-Made 2x5 Striped 100% Cotton Fringed Dhurrie Rug
Mahmood
$69.99 Wholesale$69.99 -
Cozy Fragments, Eco-Friendly Handcrafted Recycled Cotton Area Rug (2x3)
Sajad
$49.99 Wholesale$49.99 -
-
Geometric Bubbles, 4x6 Striped Geometric Wool Dhurrie Rug from India
Sonik Sethi
$179.99 Wholesale$179.99 -
Wild Harmony, Zebra and Leopard Black and White Hand Tufted Wool Area Rug
Gopal Khaitan
$474.99 Wholesale$289.99 - $474.99 -
Grey Delight, Grey and Beige Diamond Hand Tufted Wool Area Rug
Gopal Khaitan
$474.99 Wholesale$289.99 - $474.99 -
The Jungle World II, Chain-Stitched Animal-Themed Wool Area Rug (3x5) from India
Amit Moza
$244.99 Wholesale$67.99 - $244.99 -
India Sunset, Colorful Indian Handwoven Wool Dhurrie Rug
Sonik Sethi
$214.99 Wholesale$204.99 - $214.99 -
-
Cute Fusion, Handwoven Geometric Wool Area Rug from India (4x6)
Sonik Sethi
$179.99 Wholesale$179.99 -
Chakras in Grey, Chakra-Themed Embroidered Cotton Yoga Mat in Grey (2x6)
Harish Verma
$107.99 Wholesale$107.99 -
Modern Circles, Black Ivory and Brown Spiral Hand Tufted Wool Area Rug
Gopal Khaitan
$439.99 Wholesale$329.99 - $439.99 -
Exciting Vintage, 4x6 Handwoven Multicolored Wool Dhurrie Rug from India
Sonik Sethi
$187.99 Wholesale$187.99 -
Apple & Olive, Handmade Apple Red and Avocado Green Wool Dhurrie Rug (5x8)
Sonik Sethi
$319.99 Wholesale$319.99
Related Categories
Unique Finds
The Village Council
Your answers straight from the village experts
Rug pads are great because they prevent slippage, prolong wear, protect the floor underneath, and provide additional comfort and quiet. That being said, most of our rugs do not actually require a pad underneath. Many, like those from the Andes, crafted with sheep wool and cotton, are durable and sturdy enough to be placed directly on the floor. But for enhanced protection and longevity, a rug pad is always a welcome addition.
Area rugs are a design-friendly way to absorb sound and insulate a room. They are a wonderful way to reduce noise, as footsteps on a rug are more muted than on hardwood floors or tile, and they also dull ambient sounds. Additionally, they provide warmth and a general sense of well-being. Who doesnt love a good area rug!
Most area rugs are easy to maintain with a few simple steps. For small stains and spills, you can spot clean with warm, soapy water. Never rub the affected area, always blot! You should vacuum your rugs to remove dirt and debris. And to ensure that rugs wear evenly, it is recommended to place a pad beneath them, and rotate them regularly. As with most vibrant works of art, direct sunlight may dull the colors. For more substantive cleaning, it is recommended that you dry clean your area rug.
Were huge fans of eco-friendly everything! When it comes to area rugs, you can look for certain indicators that it is produced in a sustainable way that reduces our carbon footprint. Some artisans, like a handful of weavers from India, use recycled fabrics: cotton, rayon, and polyester. Others stress the use of natural dyes and ethically-sourced wool. (Wool is particularly celebrated for being recyclable, abundant, and naturally stain-resistant.)
Handmade, or footmade! Many of the weavers who produce area rugs use a pedal, or foot, loom. While they technically have the assistance of a machine--a treadle or handloom--its operation requires the dexterity, strength, coordination, and patience of the artisan. Additionally, most area rugs are finished by hand.
Traditional area rugs are mostly woven on looms. Treadle, or foot, looms make use of pedals to lift and lower the looms harness. This raises the threads of the warp, so that the weft can pass through the opening in the threads. This type of loom is common in the Andes, Central America, as well as Mexico, and traces back to Mayan weavers in the period after the Spanish arrived. Elsewhere, such as India, handlooms are still used. The designs are mapped out in advance, and it takes about four to five days to complete a dhurrie, or traditional Indian floor covering. While the work to craft each of these rugs may be labor intensive, the beauty of the finished product makes it well worth the wait.
While area rugs are handcrafted by artisans from all over the world, they share certain features in spite of their vastly different regions. From the Andes to Central America, Mexico to India, most artisans use some combination of sheep wool, cotton, and natural and industrial dyes. Some artisans, like those from India, may incorporate other materials, like jute, or recycled cotton, polyester, and rayon, into their works. Some of the Zapotec weavers in Mexico use dyes made from natural materials like walnut shell, cochineal, and flowers. With these materials, artisans create vibrant colors and authentic patterns, ideal for adding dimension and warmth to any home.
Featured Reviews
Gorgeous color!
I didn?t get a full notion from the pictures of how beautiful this was going to be. The colors are vibrant and stand out on the background. I doubt that I would put this on the floor though ? I?ve got animals and I?m always tracking in from the yard. There is a backing that will make it easy to turn into a wall hanging. For now I have it on the back of a chair. This was a gift, and, though I did pick it out myself, I think anybody who likes nature themes would be pleased with it
Robin
Mar 7, 2026
Crouching Tiger Chain Stitch Rug
An impressive display of skill and daring in a design that sets my heart on fire. A bold statement of defiance perfect a nice girl like me.
Susan
Jan 13, 2026
Love this Gorgeous Rug
This wool and jute rug is simply gorgeous. The colors are saturated and vibrant, forming a stunning pattern. It is so well crafted and seems very durable. As soon as I opened the package, I was mesmerized by its beauty. Another great purchase from NOVICA!!!
Featured Artist
Sonik Sethi Woven rugs and runners
"I worked for more than seven years with handicrafts until I realized that this was my cup of tea."
"Hello! My name is Sonik Sethi and I come from a beautiful city where all traditions and cultures meet. As a child I was captivated by the beauty... read more
Related Articles
The Summer Catalog
Discover our unique collection of beautiful, handmade objects from around the world, inspired by more than a century of exploration.
SHOP THE CATALOG
