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Dec 19, 2004

Wider Selection, Less Stress for Shoppers

by Stephanie Enright

The Daily Breeze

It's that time of year once again. The best of intentions have left many shoppers with high expectations, little time and a long list of people for whom they need to find the perfect gift. The gift-buying and -giving aspect of the holiday season -- regardless of the budget -- can be overwhelming for even the hardiest shopper.

The long lines in stores and post offices can cramp anyone's holiday style. What's the key to dodging the last-minute holiday blues and keeping within your budget? Online shopping.

Customers online in greater numbers, spending more

According to a report recently released by AOL, shoppers will be spending 53 percent, or about $295 each, of their allotted holiday budget online this year.

This is a 6 percent increase compared with last year, and the numbers continue to swell. The benefits of online versus "brick and mortar" shopping can be many, including great bargains, fast shipping on many sites (no lines at the post office!), and for the truly time-pressed, the always-perfect e-mail gift certificate.

For those who want to remember and share the deeper meaning of the season, online shopping for charitable gifts is also easier than ever.

Sites that have everything, and 'do good'

For those just jumping into online shopping, supersites such as
Amazon.com and Buy.com have perfected the art of bargains, multiple address shipping, perfect gift wrap, and guaranteed on-time arrival.

For the undecided, gift certificates to these sites are always a hit as they can be redeemed for books, music, toys, movies and electronics, among other items.

Smaller-scale gift sites often offer a selection of off-the-beaten-path offerings. For those who appreciate the exotic and handmade,
Novica.com boasts a staggering array of artisan-produced items, from colorful clothing and jewelry to one-of-a-kind furnishings and handmade toys.

Associated with National Geographic, Novica sells the pieces its artists make for fair compensation, and buyers receive not only a handmade and beautifully wrapped treasure, but also a friendly postcard from the artist to show the item's place of origin. Shoppers can search by region or by item type (ponchos, rugs or puppets, for example).

Because some of the items are shipped from Novica offices worldwide, shipping may be appropriately slower, depending on the item.

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