Founded in 1998, Novica.com is an online global marketplace that links customers directly to artists and artisans producing goods from regions all over the world. Novica.com’s mission is to offer competitive prices on genuine handcrafted products, increase profits and exposure for artists, and foster relationships between artists and collectors. Products featured on the website include wood carvings from Bali, alpaca sweaters from the Andes, handwoven rugs from Mexico, and wire sculptures from Zimbabwe.
Peruvian master weaver Leoncio Tinoco is one artist whom Novica.com has assisted. Declining sales of his award-winning tapestries had forced Tinoco to move from his remote Andean village into one of Peru’s biggest cities to seek work as a taxi driver. After joining Novica.com, Tiinoco was able to increase his sales and earn higher prices for his tapestries, allowing him to return to weaving full time. He has since won several national and international awards and has traveled to the United States to teach traditional Andean weaving techniques and ancient Incan traditions to schoolchildren. For more information, contact Novica.com