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Flor Principe

Flor was born in Chimbote on March 17, 1970. At 15 years old, she left the family home to attend university in Peru's capital, Lima. She studied engineering at San Marcos University. During this time, she worked part-time at an arts and crafts shop, which marked the beginning of her love for jewelry.

After graduation, Flor and a friend decided to start a business on their own, based on Flor's final university thesis. They set up their own workshop with a minimal amount of money – they had just about enough for the basic materials to begin crafting original jewelry. Since then, demand for Flor's products has gradually increased, and she has gained considerable renowned as a talented jewelry designer.

Flor says she is passionate about her country, and its charismatic history. She says she wishes to communicate her love for Peru, and Peru’s spirit, through her jewelry.

"Whenever I have an obstacle in life, I begin creating a new piece of jewelry. This art form truly inspires me, and takes me away from all my silly concerns. Creativity is like a great medicine," Flor confides. "It helps me feel happy and relaxed!"