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Valeria Fiorita

"I was always interested in what moves people by the simple fact of its existence. Art has that characteristic: it impresses, it moves or even shocks us because of its aesthetic.

"My entire family always had a great sensitivity for art. I am the daughter of Italians who were always close to their rich European culture that values and appreciates art. From them, I learned how to observe the details and wealth of all that surrounds me.

"My first jewelry designs were very simple. I observed the beauty and the simplicity of the jewelry I acquired for my own use. In the same way, I followed its simple lines to create what I was looking for but didn't find in the pieces I purchased. As I mentioned, I always observed the details of the things that surrounded me and that caught my eye with their beauty.

"When I was young, I didn't have any more contact with the world of art than any other child – drawings, creative games and everything children are entitled to. I have no special artistic formation. I studied Pedagogy, which is an extremely rational formation and also very objective. Those characteristics combined with my own sensitivity are a great help in focusing on my creations and getting the results that I hope for.

"I always try to be in tune with the latest fashion trends. My motivation is to place in my designs all the beauty and sophistication that a woman seeks in jewelry. My ideas and the whole creative process are guided by good taste and lightness, and this results in beautiful, outstanding pieces.

"I always try to use materials that do not harm nature. We work with gold, silver and natural gemstones that are mostly from Minas Gerais. The state is famous for its mineral wealth, and we have a great variety of very beautiful stones to enhance our pieces.

"Novica represents the union of good taste with a diversity of world cultures. It is notable for its portfolio of great artists from around the world. Besides supporting and defending fair trade, they don't tolerate child labor or any abuse of that kind. To work in partnership with Novica is for us a great honor and certainly a great success."