Emerald EraWood key ring holder
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See more items from Anu and Smita
"Nevertheless, I was still keen on doing something different. Something that no one else had done before. My mother, Anu, shared my interest so we teamed up...."
"Hello, I am Smita and was born in Haryana but brought up and studied in Delhi. I graduated in Mathematics and studied a MBA at the FORE school of Management. However, I was always inclined to something creative and I wanted to pursue something related to interior design or architecture. So, I complemented my previous studies with a course on interior design. I took on some freelance interior designing projects which were really interesting and I loved every bit of it.
"Nevertheless, I was still keen on doing something different. Something that no one else had done before. My mother, Anu, shared my interest so we teamed up and explored many options, from wrought iron to blue pottery. Still, we weren't satisfied. We then met artisans that specialized in zardozi embroidery, who complained of how their work had been restricted to only designing wedding attires. We thought of trying our luck here and started with wall pieces, and still this type of work didn't satisfy.
"Our quest for something totally innovative and different continued until one day out minds clicked. 'Why not apply the exquisite work of zardozi in products like coasters and trays?' This would make for utility and classic home décor. We had finally found what we were looking for!
"We are proud to acknowledge we have reached good quality standards with our work, and that we have remained true to our initial conception, which was to make innovative and unique products. Initially we sold very few items and only through direct contacts and small exhibitions, but as the good response motivated us further we added more products and the public's response has been encouraging.
"Right now we are concentrating on products range like, trays, coasters, planters, photo and mirror frames, jewelry boxes, wall hangings, etc. We are now in a position to offer employment to other artisans and we work as a team. The fact that we have been able to offer employment to more people fills us with a great sense of satisfaction.
"Zardozi is such an amazing art form. It is romantic and its shimmer takes your breath away. The origin and history of Indian embroideries goes right to the days of the Indus Valley Civilization. The bronze needles found at Mohan-jo-daro and some sculptures found at Harappa indicate and depict that the art of embroidery was practiced during that period. Megasthenes, the Greek Ambassador to the Court of Chandra Gupta Maurya, in the late 4th century B.C. mentions in his diaries, the lovely garments with work of gold and silver on them. Most of the pieces that are now available are from the Mughal period in India. The current form of embroidery in India is based on the traditions that were followed during the Mughal period.
"We have participated in various exhibitions held in embassies such as Australian, Indonesian, the British High commission, the Society Exhibition for Art and Craft, etc. My mother has been associated with an NGO for a long time so definitely in future we would like to set up an NGO to support more artisans involved in this art. We are also very happy and thrilled to be introduced to Novica. The idea that we would be able to reach out to customers throughout the world is wonderful!"
This item qualifies for FREE SHIPPING!
- Only valid on the Normal shipping option for shipments to 48 Lower US states.
- Discounted shipping price may not be applied to previous orders.
This item ships with a free artist storycard, so you can remember who you impacted today. Customized gift messages are also available with every order.
We want you to be 100% satified with your order, so if you are not completely happy with your item, you can return it within 60 days of receiving it.
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This item is available for backorder and will ship within 2 to 8 weeks. Artists love to get backorders. Placing a backorder ensures that the artisan will do their best to create and deliver your item to our local office for shipment.
Although we cannot guarantee availability, we do expect to be able to fill the order within the timeframe indicated. But sometimes life happens - special materials may not be immediately available to the artist, or there might be some other circumstance beyond our control that could delay the shipment.
If for any reason we are unable to ship the item within the timeframe indicated, we will notify you.
This item has a special shipping flat fee which means that due to bulk, duties, or other special requirements, the item will be shipped to you via one of our special one-rate services. Shipping is only available to the United States (lower 48 States only).
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FINDING YOUR SIZE
Take your measurements with the tape measure over your under garments. If your measurements fall between sizes you may prefer the next larger size. Inseam, skirt and dress lengths vary by style and will be listed in the item description. Our sweaters are knit in standard American sizes, however actual measurements vary by style.
BUST / CHEST
Measure around the fullest part of chest under the arms and over the shoulder blades keeping the tape measure level.
Measure around the smallest part of the waist keeping the tape measure comfortably loose. Most garments use the low waist measurement noted below.
Measure around the body approximately 1.5" below the natural waist (above). This is the area where most pants and skirts actually fit.
Standing with your heels together, measure around the fullest part of the body approx 7"-8" below the waist.
Measure around the base of the neck keeping the tape measure comfortably loose.
Bend elbow slightly and starting at the center back of the neck, measure across the shoulder, to the elbow and down to the wrist.
Our standard inseam length for women is 32" and 34" for men; however inseam measurements will vary slightly by style.
Download our printable sing sizing chart to find the perfect fit!
We refer to these items as "discounted wholesale". Such items carry a deeper wholesale discount than other items, and have greater potential to provide your business with healthier resale margins.
How has NOVICA revolutionized the way you purchase fine handmade products?
The NOVICA Global System
By working directly with artists through our regional sourcing offices, NOVICA is able to skip a few links in the traditional supply chain.
NOVICA Golden Rule #1:
Artisans make more with NOVICA than through traditional channels
One of the major benefits to the NOVICA global system is that artists can now focus on creating higher quality items and unique designs rather than large quantities of more mass produced products. This means that through NOVICA you can access the highest quality one-of-a-kind items at incredibly attractive prices.