We want to give artists and artisans around the world a global platform to express their true artistic talents and to spur their creativity. And, we want to provide you with access to unique, hard-to-find items at great values that only the Internet infrastructure can allow.

At the deepest essence of our philosophy, we want to create a bridge between you and the many talented artisans across the globe.

We want you to know about who you're buying from. We want you to feel that attachment to the product and to the hands that created it.

In the spirit of the Internet, let us bring you together.
NOVICA. The World is Your Market.

The purpose of NOVICA is to create a revolutionary system through which the artists and artisans of the world can display their fine works to a global audience of prospective customers. NOVICA does not charge artists any fees for listing their items on the website. Furthermore, artists remain fully independent--they are free to raise their prices, lower their prices, or remove their items from our website. By cutting out the long strings of middlemen, NOVICA allows both consumers and artisans to get the most out of each and every transaction.

The NOVICA global team comes from different cultures, countries and language sets. We knew we needed a name with no language barriers. A name with no cultural barriers. A new name that could be incorporated into the local language of all of our international offices. We couldn't have a name like Globeshop, which can't be pronounced in Spanish and many other languages. We couldn't have any "sh" sounds. We couldn't have "l"s, or "r"s, or "z"s. We needed a name that each of our artists could claim as their own, just as each of our clients would know it was theirs. We also needed a name that meant "new" - because we were creating a new system for the world. So, looking at the Latin root of "novus" as a base, the name NOVICA was born.