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About this Artist

"Since I began in this profession, it has been an exciting time for me. Each passing day teaches me something new.

"Hi, I'm Saurav Seth, born and raised in Mumbai but now residing in Delhi. I remember my childhood as being fun, though at school I was quite a handful, so much so that a teacher always said I wouldn't make it anywhere in life! Little did the teacher know that I'm forever a dreamer, always attempting things others will not.

"And so after university I got the opportunity to study a further my studies in the U.S., and it was during my internship that I became fascinated with the world of textile arts. Being a dreamer, I returned to India where I set up my own textile venture and where I developed innovative techniques for dyeing garments, including tea dyeing, and dyed denim,

"I work mainly with 100% cashmere, including neatly designed shawls featuring hand-painted and hand-embroidered patterns that convey a sense of uniqueness. All of my designs are done with international fashion trends in mind.

"We work with techniques that honor our country's heritage, while at the same time creating fashion statements suitable to international requirements and standards, as well as clients' particular tastes.

"I am glad to be associated with Novica, I look forward to having a long and lasting relationship. I would welcome and appreciate any feedback from customers too, for I am always looking for new ideas, and this keeps me and my team going."