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About this Artist

Kadek Widnyani Sarinadi is a dynamic and creative Balinese woman. She runs an art shop that once belonged to her mother and is named after her. When Sarinadi's mother ran the shop, she sold oved 50 different kinds of Indonesian crafts.

When Sarinadi finished her studies, her mother entrusted the shop to her daughter and opened another shop for herself in a market nearby. With the full responsibility of running the shop, Sarinadi thought of ways to make it more successful. She started to classify what she would sell in the shop, and ended up with selling cushion covers, bedspreads and other garment accessories. Sarinadi loves to create new designs that make her products special.

Sarinadi has a young son and her husband works in a non-government business. What is most important for her, is to be the best person she can be: in her family, social, and business life. At an artistic level, she wishes to design and craft new and original products that can bring pleasure to people of diverse tastes and decorative needs.

"What I like about working with Novica is that our products are appreciated and promoted internationally, and that the team really cares about quality, without neglecting the human aspects behind the products," she says.