The NOVICA Mission

a struggle...

As large retail stores continue to churn out identical assembly line manufactured products, incredibly talented artists and artisans across the globe continue to struggle to find buyers for their wares. Their products are typically purchased by either tourists or by international art dealers who resell the items at an extraordinary markup. Furthermore, local tourism in developing nations in many instances does not provide enough commerce to allow artists and artisans to practice their incredible skills regularly, and many artisans have sacrificed their trade by seeking other employment.

an alternative...

NOVICA wants to provide consumers with an alternative, while at the same time give artists and artisans around the world a global platform to express their true artistic talents and to spur their creativity. We want to provide people with direct access to unique, hard-to-find items at great values that only Internet technology can provide. And we want to help artists and artisans around the world earn the rewards from their incredible gifts.

the philosophy...

At the deepest essence of our philosophy, we aim to create a bridge between the many talented artisans across the globe and those who value their works. We want people to know about the artists they're buying from and to feel the connection to the product from the hands that created it. We want to empower world artisans. This is the embodiment of the NOVICA Nation.

Ready to apply?